Why Affiliate Marketing is key for businesses in the digital age

– By Elijah Golding, mr.play Partners

It’s fair to say that most entrepreneurs always picture their businesses hitting the heights. And why not? What kind of entrepreneur would they be if they didn’t?

In the 21st century, our lives are increasingly becoming more dependent on the technology we work with. Long ago they were simple office additions, now they are full-time, palm-sized personal assistants that have the technological capabilities to plan your schedule up until the year 10,000.

In the ‘digital age’, life is truly what you make of it. How you choose to leverage it. You have all the powerful tools and knowledge dating back millennia with the light tap of an index finger on your mobile and the world is your oyster.

In the mid 70’s, my father worked as a junior researcher for a national TV station, that meant he spent most of his days being sent to his local library exploring and researching different topics, reading magazines and newspapers that would later turn into interesting and controversial conversations that would get the people talking. Nowadays thanks to technological advancements, everyone can be a researcher in a matter of seconds – but it’s indeed how you use it that makes the individual shine.

Social Media has become an invaluable tool that every small business, or start-up must exploit. It’s free, and you have total creative freedom but most importantly, it has access to close to four billion users worldwide.

So what makes you stand out whilst boosting sales? The key to that lies with something that is known as ‘Affiliate Marketing’.

What is Affiliate Marketing?

Affiliate marketing is a method of advertising where businesses pay commissions on conversions to the affiliate that is promoting and selling their product. If you want to begin to start monetising your business by taking it to the next level – affiliate marketing is the way to go.

This unique method of advertising is becoming a marvel for marketers, it’s a great way to earn a passive income by driving sales, it can be done remotely, and if you have access to a skilled SEO, the sky is truly the limit.

How Affiliates Promote Products and Services

Every affiliate has their own way to target their desired traffic, if it works, it works. At the end of the day, the more sales made by the affiliate, the greater the return for both parties involved.

In that regard, consider affiliate marketing more of a partnership than a strategy. It is the role of the merchant to be able to provide to the affiliate everything they need to create successful campaigns and increase revenue streams for the two partners. When in working harmony, the partnership becomes “a win-win”, in other words.

Popular marketing channels with affiliates include:

  • SEO
  • PPC
  • Social Media
  • Content Marketing

How YOU Can Get Started with Affiliate Marketing

One of the great perks of affiliate marketing is that it’s an advertising strategy that doesn’t require major investment. It can also be done, anywhere, anytime. As long as you follow these simple steps, you too can find yourself on the road to success.

Step 1) – Find a Niche

Step 2) – Establish Affiliate Networks or Schemes To Use

Step 3) – Choosing Products to Promote

Step 4) – Create a Strategy to Promote These Products

Affiliate marketing has grown to become a very profitable channel for both affiliates and merchants. It’s a form of advertising that cannot be ignored. It’s simply brilliant and can take your business to the next level through SEO, PPC and content marketing.

Get in touch with us if you’d like to learn more about what mr.play Partners can do for you!