WHY E-SPORTS IS ON THE RISE AND HOW YOU CAN GET INVOLVED

– By Elijah Golding, mr.play Partners

What is E-Sports?

Electronic sports (or E-Sports as it is commonly known as) is a worldwide competition where video gamers play on a competitive level, and it is turning online gaming into a spectator sport. E-ports is becoming a revelation amongst youth from around the world, and over the course of the last decade, the global interest in E-ports has grown to a staggering 589 million viewers between the years 2015-2020 and it will not stop there.

With many traditional sports out there like football, basketball, and tennis for example, there are many relatable video games that replicate them and are played in many E-ports tournaments. But the E-port games that offer the largest cash prizes, the most views and all the spotlight in E-ports are League of Legends, Dota 2, and Counter Strike: Global Offensive.

Which E-Sports Games Are Most Popular Right Now and Why?

Though the actual rankings of the most popular E-sports games vary and do tend to change slightly month-to-month, the most watched games in E-sports currently are League of Legends, Dota 2, and Counter Strike: Global Offensive increasing by 21.7% in the last two years.

According to a recent study by Newzoo, live streaming for E-sports could increase to a staggering total of 920.3 million views by 2024, with growth being driven mainly by emerging regions such as Latin America, the Middle East, Africa, Central Southern Asia, and Southeast Asia. Countries in those regions have been mainly responsible for E-sports’ audience growth and are said to be the ones to push their online streaming audiences ever so closer the one billion mark.

Audience + Engagements = Revenue

It is no secret that nowadays the more views a video gets, the greater engagements it will achieve and can therefore create revenue streams as a result. Social Media in the 21st century as taught us that.

It was reported that earlier this year, “$833.6 million in revenues—over three-quarters of the total market—will come from media rights and sponsorship (in E-sports). These revenue streams alone will exceed $1.1 billion by 2024.”

These numbers may have been impacted by key revenue streams being reduced during COVID-19, with the lack of in-person E-sports events taking place, but despite the topsy-turvy year that is has been, the foundations of the ecosystems backing this industry says all you need to know about the promising future the world has in store for the E-sports community.

How can I get involved in E-sports?

Easy. All we recommend that you do is follow our simple steps and even YOU can get involved and profit from the massively evolving world of E-sports Gaming.

If the idea arouses your curiosity, then ask yourself the following:

Do you have access to any form of social group, network, and/or websites that contain the relevant customers?

If so, all you need to do is:

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  4. Gather together all of the relevant marketing materials (banners, LP’s, mailers, reviews etc.)
  5. Take it LIVE.
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Here at mr.play Partners, we are a highly experienced and renowned affiliate programme for many successful casino brands and sportsbooks around the world. Our dream is your reality.

Reach out to us via email at [email protected] today and see what mr.play Partners can do for you!